Digital Marketing and MarTech

Do you have the right mix of inbound and outbound techniques in your marketing strategy?

Traditional outbound marketing approaches, such as TV and print ads, can be augmented by adding inbound approaches, such as connecting on social media, blogging and SEO.

Whether your strategy is B2B- or B2C-based, knowing WHO your customers are, WHEN and HOW to connect with them can help ensure your digital strategy is highly effective. Digital systems delivered by the Orange Development team can help answer these questions, and enhance your marketing approach in three key ways. These are systems which:

• Integrate various platforms such as E-Commerce, CRM and social channels

• Enable outreach via marketing campaigns targeted to specific customer segments and individuals

• Track results and measure the efficacy of campaigns and conversions

Are you using a mix of business and data intelligence?

While incorporating business intelligence into marketing strategies is still an oft-used approach, many companies now have data science teams which can produce insights useful to the marketing team. Where business intelligence involves formulating questions and querying datasets for the answers, data intelligence relies on artificial intelligence (AI) and machine learning (ML) to discover patterns in datasets and arrive at data insights. These discoveries help answer many questions for the business, such as:

• digital marketing strategy efficacy

• product and solution ideas

• new business opportunities

The Orange Development Team builds custom integration solutions between systems to create digital marketing platforms. Integration may include such systems such as:

• E-Commerce

• Marketing campaign management

• Social Media Management tools

• Customer relationship management systems (CRM)

• Product inventory management systems (PIM)

• External digital marketing systems